SIMA is a celebrity trainer, nutritionist, wellness expert and author with more than twenty years’ experience. In her life journey she learned the important elements that govern and influence health and happiness. Her expertise in nutrition and fitness has helped thousands of overweight individuals achieve and maintain ideal weight. Her book, Sima’s Healthy Indulgence (by Skyhorse Publishing) is the culmination of her culinary work on achieving ideal body weight without counting calories or crazy diets. She has competed and won titles on fitness competitions across the US. She is a tv personality and has been featured on FOX5 San Diego and KUSI Good Morning San Diego. She also collaborates with many top brands in lifestyle and wellness such as Williams- Sonoma, Athleta, and Lorna Jane. Additionally, her blogs, recipes, interviews, and workouts have been featured in Whole Foods Market, Mindbodygreen, Jewish Journal, Oloxir Magazine, Primal Kitchen, JLTV, LA Mom Magazine, DLRevAMP and Tour De Fit.